The Nutrilite™ Begin 30 Holistic Wellness Program is a 30-day guided journey focused on adopting healthy habits and supporting gut health

Amway Taps Into Emerging Gut Health Science and Lifestyle Changes to Support Wellbeing

Media@amway.com

Emerging science suggests a balanced gut microbiome can positively impact our overall wellbeing. Amway, an entrepreneur-led health and wellbeing company, is launching a new wellness program centered on four wellness pillars, combined with nutritional supplements, that support gut health and more.

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The new Amway Nutrilite™ Begin 30 Holistic Wellness Program supports gut health (Photo: Business Wire)

“Holistic wellness begins in the gut,” notes Kelli Templeton, Chief Marketing Officer, Amway North America. “Over time, your gut microbiome can change based on things like di

et, exercise, and lifestyle stress. Like the program name states, it’s the best place to begin your wellness journey. As a global leader in health and wellbeing for 65 years, Amway continues to look for ways to take advantage of emerging science and enhance our product portfolio.”

Founded on changing the way you eat, drink, move and think, the Nutrilite™ Begin 30 Holistic Wellness Program includes Nutrilite™ Begin Daily GI Primer, Nutrilite™ Balance Within Probiotic, Nutrilite™ Organics Plant Protein Powder, and involves daily tracking, tips, and more with a free, interactive app.

The program is endorsed by Dr. Amy Shah, a double board-certified M.D. and Nutritionist, and Nutrilite brand spokesperson. “Emerging science suggests a balanced gut microbiome can positively impact overall health and has a direct and indirect link to many other areas in the body. Priming your gut each morning helps it function properly. Getting nutrients from food is best but 90% of us don’t get enough. Supplements can help fill gaps when diet [alone] isn’t perfect.”

The Amway Wellbeing+ app helps support participants with guided steps centered around four wellness pillars: nutrition, hydration, exercise, and mindfulness.

The interactive app offers:

• Science-backed assessments that generate personalized daily habits and post-program recommendations.
• Motivating daily log for tracking product use and one’s progress against healthy habits.
• Engaging content to educate and inspire accountability.

“The Begin 30 program includes an incredible trio of products and is all about delivering tangible benefits and creating meaningful lifestyle change,” adds Templeton. “In a 30-day study, 96% of participants indicated they were likely to continue parts of the program on their own. As part Amway’s longstanding commitment of helping people live better, healthier lives, we are excited to help people feel the difference 30 days can make.”

About Amway
Amway is an entrepreneur-led health and wellbeing company based in Ada, Michigan, U.S. It is committed to helping people live better, healthier lives across more than 100 countries and territories worldwide. Top-selling brands for Amway are Nutrilite™ dietary supplements; Artistry™ skincare and cosmetics; and XS™ energy and sports nutrition – all sold exclusively by entrepreneurs who are known as Amway Business Owners. With nearly 280,000 Amway Business Owners across North America, they are in every U.S. state and territory, participating in the U.S. economy via small business ownership and contributing to their communities. Amway is the No. 1 direct selling business in the world, according to the 2024 Direct Selling News Global 100 list. For company news, visit: https://www.amwayglobal.com/newsroom.

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Amway is launching a new wellness program, the Nutrilite™ Begin 30 Holistic Wellness Program, that supports gut health and more.