Attentive Signal: Mobile-First with Server-Side Tagging for Accurate Data Needed to Deliver Highest Marketing Performance

Steve Madden, GLD Shop, FragranceNet and SwimOutlet Among Brands Choosing Attentive Signal

Attentive’s New Enhanced Identity Solution Elevates AI-Driven Personalization for Greater Revenue Growth

Annie Lee
press@attentive.com

Attentive, the AI-powered mobile marketing platform, is elevating its identity solution, Attentive Signal, with the introduction of new features—Enhanced Attentive Tag and Smart Resolution—that improve platform functionality and performance. Industry-leading brands like Steve Madden, GLD Shop, FragranceNet, and SwimOutlet are seeing up to a 20% to 30% revenue lift in abandonment journey messages with the new Attentive Signal features that deliver even richer customer profiles for better personalization across SMS and email.

With challenges like privacy regulations, browser changes, and fragmented data, marketers are losing critical customer signals needed for AI-driven personalization. Safari has reduced first-party cookie lifetimes from 30 days down to 7 days, and increased ad blocking. Meanwhile, with 78% of shopping on mobile devices, consumers frequently switch devices, sessions, and email addresses, complicating data collection for brands. According to a recent study by the IAB, 95% of marketers are expecting signal loss to get worse over the coming years with increased privacy regulation.

Attentive Signal is built on the most durable and long lasting ID that people have -- their phone number -- and uses server-side tagging and smart resolution to help brands learn from their customers over months and across browsers. This enables brands to identify more visitors and create comprehensive profiles, fueling personalization through Attentive AI.

The result is an incredibly rich identity graph that connects trillions of customer interactions and 120+ billion message engagements into unified customer profiles used by Attentive AI to drive true 1:1 personalization, at scale, across SMS and email.

“Attentive has consistently delivered top-tier identity solutions, and with the launch of its Enhanced Attentive Tag and Smart Resolution, we've seen a 24% increase in sends and a 17% boost in revenue," said Michael Nadboy, CMO of FragranceNet.com. "Our enhanced ability to identify website visitors and collect rich first- and zero-party data has greatly improved our brand's personalization efforts.”

“Every marketer is experiencing the increasing challenges of accurately tracing all their customers’ activity,” said Charlotte Meier, Senior Digital Marketing Manager, Owned Media & Campaigns of SwimOutlet. “With Attentive Signal, we’ve been able to overcome that challenge, delivering highly personalized experiences by reliably recognizing customer behavior and preferences. Since using the new Enhanced Tag and Smart Resolution enhancements of AI Pro, we’ve seen a 28% increase in sends and 26% boost in triggered messaging revenue—above and beyond the core identity performance on Attentive.”

“The key to our success this holiday season will be our ability to connect with customers in a more personalized and timely way,” said David Reinke, CEO of The GLD Shop. “With the enhanced subscriber data from Attentive Signal, we’re able to send more targeted, triggered messages, driving stronger performance and deeper customer engagement.”

“As the backbone of AI-powered marketing, data quality is key,” said Amit Jhawar, CEO of Attentive. “From day one, we built our platform for mobile consumers around the most reliable ID—phone numbers. With the Enhanced Attentive Tag and Smart Resolution, we’re enhancing our identity solution to drive even better results. We capture rich, accurate data behind the scenes, turning online activity into real-time signals that power the highest level of personalization for brands. It’s why we’ve consistently delivered strong SMS and email performance, and now, we’re taking it even further with these new features.”

The Attentive Signal features include:

• Identity Graph: Builds a complete profile for each subscriber, combining first- and zero-party data, engagement data, and enrichment data as well as data from integrated platforms.
• Rich Data Capture: Continuously stores event data, even from anonymous visitors. When a visitor is identified, available historical data is backfilled to enhance the customer view.
• Unique Identifiers: Collects multiple sources of unique identification, including first- and zero-party data, personal identifiers, and IDs from other platforms including email and e-commerce to connect fragmented customer data
• Mobile-Optimized: Built for mobile consumers, relying on phone numbers as a reliable ID and frequent SMS engagement to boost visitor identification.
• Enterprise Grade: protects customer data with encryption and security protocols and enables compliance with privacy requirements such as GDPR, CCPA, and CPRA
• Enhanced Tag (Beta): Uses server-side technology for persistent cookies, enabling more reliable identification across sessions.
• Smart Resolution: Matches site visitors across devices and browsers using multiple unique IDs and machine learning, even when cookies aren’t available.

Attentive Signal availability:

• Identity Graph, Rich Data Capture, Unique Identifiers, Mobile-Optimized, and Enterprise Grade are core identity features included within the Attentive Platform.
• Smart Resolution and the Enhanced Attentive Tag are premium Identity AI features available for purchase as part of AI Pro.

To learn more about Attentive Signal and its enhanced features, visit our blog.

About Attentive:

Attentive® is the AI-powered SMS and email marketing platform that delivers unparalleled messaging performance on the channels that matter most. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love.

To learn more about Attentive or to request a demo, visit www.attentive.com or follow us on LinkedIn, X (formerly Twitter), or Instagram.

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