Locala Unveils Panel Optimizer to Revolutionize Digital Out-of-Home Campaigns

Press: Mary Layden, mary.layden@asklocala.com

Locala, a global leader in omnichannel advertising solutions, is excited to introduce its groundbreaking Panel Optimizer product. This innovative solution is set to transform the way marketers plan, optimize, and measure their Digital Out-of-Home (DOOH).

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241112959576/en/

Locala's Panel Optimizer brings fresh audience insights to Digital Out-of-Home advertising, enabling brands to optimize campaigns by identifying the best locations and times for ad placement. (Photo: Business Wire)

While DOOH’s ad spending is expected to reach $30B by 2029, today’s marketers still face significant challenges, such as limited optimization capabilities and static, incomplete data. With the Panel Optimizer, Locala addresses these issues by introducing a new industry benchmark that uses fresh passerby data and advanced audience insights to score each panel based on the audience's Opportunity to See (OTS). This dynamic scoring system enables brands to optimize their campaigns by precisely identifying the best locations and times to display their ads, eliminating waste and significantly increasing the reach and impact of their ads.

Clients are already experiencing measurable results with the Panel Optimizer. Early users have seen significant improvements in brand lift, impact scores, and ad recall rates, with some achieving up to 24% increases in brand awareness and recall rates exceeding industry benchmarks by over 20%.

Tim Rowe, Founder & Host of the OOH Insider podcast and a thought leader in the DOOH space, commented: “Locala’s DOOH Scoring solves a critical challenge for brands, enabling them to connect directly with the customers they care most about by combining deep audience insights with high-performing inventory.”

Christophe Collet, CEO & Founder of Locala, commented on the launch, "In an increasingly complex DOOH landscape, we recognized the need for a tool that could provide our clients with the insights necessary to make data-driven decisions. The Panel Optimizer is not just about improving campaign performance; it's about setting a new standard in the industry that ensures every dollar spent on DOOH delivers maximum value."

About Locala

Locala’s omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers efficiently plan, activate, and measure campaigns personalized to the local consumer. Our platform specializes in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies that consistently deliver smarter business outcomes. Since its inception in 2012, Locala has proudly worked with leading brands across 40 countries. With over 180 employees around the globe, Locala has offices in the United States, France, Belgium, the UK, Singapore, Malaysia, Italy, Canada, and Dubai.

For more information, visit asklocala.com.

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