Nadia Rashid joins as CRO and Holly Simmons joins as CMO as Revenue Tech Company Transforms Modern Day Selling

Outreach Brings on New CRO and CMO to Lead Market Shift in AI-Powered Sales

Matt Stubbs
mstubbs@voxuspr.com

Outreach, the first and only Sales Execution Platform built for intelligent revenue workflows, today announced Nadia Rashid as its Chief Revenue Officer and Holly Simmons as its new Chief Marketing Officer. Rashid and Simmons’ experience and leadership will scale Outreach to the next level. This comes shortly after Outreach announced its new AI Sales Prospecting Agents as the company reshapes the revenue technology space through AI and personalized selling.

“Our philosophy is that companies should leverage tech to transform people, and this is especially important for revenue organizations,” said Abhijit Mitra, Outreach CEO. “AI is everywhere, and GTM teams that harness the power of AI to allow sellers to focus on the human side of selling are the ones that will win. Nadia and Holly, along with the rest of my leadership team, will advance the sales execution market and in doing so, will unlock new opportunities for our customers and propel Outreach to new heights.”

Nadia brings over 20 years of leadership experience and a track record of driving multi-million-dollar revenue growth for tech companies. At Outreach she will lead the Go-to-Market team, drive revenue growth, and demonstrate the power of AI Sales Agents. She joins Outreach from Seismic, a leader in AI-powered sales enablement, where she was responsible for the largest revenue segment across the business. During her nearly six-year tenure, she oversaw the Enterprise and Global revenue segments and was instrumental in building out the enterprise business. Before Seismic, Nadia worked at Marketo as VP of Sales, where she increased the company’s geographic presence, expanded the Commercial and Mid-Market business, and helped grow the revenue to $320M during her four years there.

“The convergence in the market and the advancement of AI creates an even more competitive space and it will take a company with a strong product to prevail as the leader,” said Rashid. “Outreach has a great history leading sales engagement, but now we are so much more than a prospecting tool – our platform has conversation intelligence, forecasting, retention & expansion, and more - all areas that allow GTM teams to gain efficiencies by saving time, increase rep productivity, generate more pipeline, and overall sell smarter. I’m excited to work with Abhijit, Holly, and the rest of the team to further Outreach’s leadership in the market and help sales teams drive revenue through intelligent workflows.”

Outreach will benefit from Holly Simmons’ more than 20 years of marketing, product, and professional services experience for SaaS companies, spanning enterprises, small and mid-size companies, and consumers. Her background in launching and delivering AI solutions to the market will be instrumental in helping customers transform their sales processes with Outreach’s AI-powered platform. Leading the marketing organization, Simmons will work with Rashid to drive repeatable revenue and cement Outreach’s leadership position in the Revenue Orchestration space. Before Outreach, Holly held global senior leadership roles at Diligent, Oracle, ServiceNow, and SAP, and brings experience from multiple startups and her own technology consulting business as a co-founder.

“As a company, we want to be the organization that every Sales and RevOps leader trusts as their platform for revenue growth,” said Simmons. “Companies from all industries have a heightened awareness for the need of revenue action technology and Outreach is in the prime position to partner with these organizations to help them exceed their revenue goals. Together with Abhijit, Nadia, and the team, we will go above and beyond to help our customers across their full sales cycle, from engagement to post-sale success.”

Rashid and Simmons will report directly to Mitra. Hear from them at Unleash, Outreach’s premier customer event taking place June 9-11, 2025.

About Outreach

Outreach is the first and only Sales Execution Platform built for intelligent revenue workflows. Built on the world’s largest foundation of customer interactions and go-to-market team data, Outreach gives teams the tools they need to design, execute, and continuously improve a revenue strategy that is disciplined, achievable, and optimized for every stage of the customer journey. The world’s most effective revenue organizations, including Okta, SAP, Siemens, and Verizon use Outreach to power workflows, put customers at the center of their business, and win in the market. Outreach is a privately held company based in Seattle, Washington, with offices worldwide. To learn more, please visit www.outreach.io.

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