Treasure Data customers can drive more effective marketing campaigns with Databricks Delta Sharing

Treasure Data Announces Availability of Live Connect, Its Enterprise Zero-Copy Solution, for the Databricks Data Intelligence Platform

Press contact
Staley White (for Treasure Data)
staley@pointprutah.com

Treasure Data today announced Treasure Data Live Connect, a zero-copy feature within Treasure Data CDP, is now available for the Databricks Data Intelligence Platform. This new integration built on Databricks Delta Sharing enables customers to reduce costs, streamline security governance, and reduce operational overhead and data movement between Treasure Data’s customer data platform (CDP) and Databricks’ platform.

“Marketing teams want to use all the data at their disposal for better audience segmentation and activation, while IT teams want greater versatility, flexibility, and cost management when it comes to customer data storage, management, and movement. Live Connect, powered by Delta Sharing and built on Databricks, delivers a win-win for everyone," said Kaz Ohta, CEO and co-founder at Treasure Data. “Live Connect enables our customers to choose from the best of both worlds – their CDP and the rich data in platforms like Databricks – without forcing a specific overall architectural approach.”

Live Connect is the enterprise zero-copy solution purpose built for the rigorous and unique demands of today’s largest companies. Delta Sharing is a key component of this solution, enabling seamless and secure data sharing across organizational boundaries. By leveraging Delta Sharing, Treasure Data Live Connect provides a robust framework for sharing live data without the need for data duplication or extensive extract, transform, and load (ETL) processes. It simplifies data integration between platforms like the Databricks Data Intelligence Platform and Treasure Data CDP.

Live Connect helps IT and marketing teams securely and efficiently access and activate customer data in two ways:

• Zero Copy: Access and share data stored in Databricks with Treasure Data’s CDP with no persistent copy and no ETL.
• Easy Sync: Copy multiple tables from the Databricks Data Intelligence Platform into Treasure Data seamlessly.

This “best of both worlds” approach leverages zero copy through Delta Sharing, while also improving the efficiency of copying when it is necessary.

“Enterprise customers who use the Databricks Intelligence Platform want to achieve a 360 view of their customers, without having to move or copy data across different systems or platforms," said Akram Chetibi, Director of Product Management, Databricks. "We are very excited to enable customers to use Delta Sharing for zero-copy integration with Treasure Data, enabling marketing teams to leverage and enrich the lakehouse data with minimal cost and operational overhead.”

Learn more about the benefits of Live Connect and the Databricks-Treasure Data integration.

About Treasure Data

Treasure Data empowers the world’s largest and most innovative companies to deliver the right experiences that increase revenue, lower costs, and reduce data privacy, compliance, and security risks. Treasure Data provides the only enterprise customer data platform (CDP) that combines batch and real-time data to personalize journeys with Al.

Recognized as a CDP market leader, Treasure Data helps organizations increase conversions and optimize spend across channels. Our CDP gives customer-centric teams across Fortune 500 and Global 2000 companies – marketing, sales, service, and more – the power to turn customer data into their greatest treasure. Visit www.treasuredata.com to learn more.

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View source version on businesswire.com: https://www.businesswire.com/news/home/20241008124757/en/