Viad Corp Announces Participation in Upcoming Conferences

Carrie Long or Michelle Porhola
Investor Relations
(602) 207-2681
ir@viad.com

Viad Corp (NYSE: VVI) announced today that President and Chief Executive Officer Steve Moster and President – Pursuit and Future Chief Executive Officer David Barry will participate in the following upcoming investor conferences:

• November 13: Deutsche Bank Gaming, Lodging, Leisure & Restaurants One on One Conference – 1 Hotel South Beach in Miami Beach, Florida
• December 12: Truist Securities Gaming, Lodging, Leisure & Restaurants Summit – Encore Boston Harbor in Everett, Massachusetts
• December 13: KeyBanc Capital Markets Consumer Spotlight - Virtual

An updated investor presentation will be posted on our website at www.viad.com on Wednesday, November 13^th by 8 a.m. Eastern Time.

Among other things, Moster and Barry will discuss the previously announced transformation of Viad into a standalone high-growth, high-margin Pursuit business with the financial flexibility and balance sheet capacity to accelerate its Refresh, Build, Buy growth strategy and capitalize on its substantial growth prospects in the attractions and hospitality space. The transformation will be effectuated through the sale of Viad’s GES business and is expected to close by the end of 2024, subject to regulatory approvals and customary closing conditions. Upon completion of the transaction, Viad intends to change its corporate name and relaunch as Pursuit and change its NYSE common stock ticker symbol to PRSU.

About Viad

Viad (NYSE: VVI), is a leading global provider of extraordinary experiences, including attractions, hospitality, exhibition services, and experiential marketing through two businesses: Pursuit and GES. Our business strategy focuses on delivering extraordinary experiences for our teams, clients and guests, and significant and sustainable growth and above-market returns for our shareholders. Viad is an S&P SmallCap 600 company.

Pursuit is an attractions and hospitality company that owns and operates a collection of inspiring and unforgettable experiences in iconic destinations in the United States, Canada, and Iceland. Pursuit’s elevated hospitality experiences include 14 world-class point-of-interest attractions and 27 distinctive lodges, along with integrated restaurants, retail and transportation that enable visitors to discover and connect with stunning national parks and renowned global travel locations.

GES is a global exhibition services and experiential marketing company offering a comprehensive range of services to the world’s leading event organizers and brands through two reportable segments, GES Exhibitions and Spiro. GES Exhibitions is a global exhibition and trade show management business that partners with leading exhibition and conference organizers as a full-service provider of strategic and logistics solutions to manage the complexity of their shows with teams throughout North America, Europe, and the Middle East. Spiro is a global experiential marketing agency that partners with leading brands around the world to manage and elevate their experiential marketing activities, bonding brand and customer.

For more information, visit www.viad.com.

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