BEIJING, April 16, 2025 /PRNewswire/ -- The opening ceremony of a series of cultural tourism activities featuring the culture of the Three Kingdoms period (220-280) was recently held in the city of Xuchang, central China's Henan Province.

Hosted by the Xuchang municipal government, the activities highlight themed brands and creative cultural experiences, including discussion sessions on the Three Kingdoms culture, cultural gatherings on Hanfu (traditional Chinese attire), public art festivals, gaming carnivals, esports contests, immersive role-playing games, historical character parades, light shows and spring sightseeing tours.

As an ancient capital city during the Three Kingdoms period, Xuchang has so far held 15 annual sessions of the Three Kingdoms Cultural Tourism Week. Starting this year, the event period has been expanded from a week to nearly a month, with this year's activities running from April 10 to May 5.

During the opening ceremony, Xuchang also collaborated with the cities of Zhengzhou, Luoyang, Anyang, Nanyang, Jiaozuo, Zhoukou and Luohe to promote Three Kingdoms-themed tourism offerings within Henan Province.

Over 12 sessions of the Three Kingdoms Cultural Tourism Week, Xuchang City had held investment promotion activities and seen the signings of 288 investment projects totaling 197.79 billion yuan. Industrial promotion activities, tourism promotions and project signing ceremonies are planned to be held during this year's event as well.

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