BWZ Introduces Revleads: The Ultimate B2B SaaS Sales & Marketing Platform

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Black & White Zebra (BWZ), a leading media tech company, has announced the rebranding of its B2B SaaS sales and marketing platform, formerly known as SoftwareSelect, to Revleads. This transition reflects BWZ's ongoing commitment to expanding its suite of solutions tailored to the evolving needs of B2B SaaS sales and marketing teams.

Revleads provides B2B SaaS vendors with access to a scaled, niche, and highly engaged audience actively researching, comparing, and purchasing software. Unlike traditional advertising platforms, Revleads offers precision targeting through intent-driven engagement, ensuring vendors reach buyers who are actively seeking solutions. This approach minimizes wasted ad spend while maximizing lead quality and conversion potential. By leveraging its targeted user base, the platform enables vendors to enhance credibility, optimize their sales pipeline, and drive sustainable revenue growth. The platform includes:

• Capturing Demand & Driving Conversions: A simplified Pay-Per-Click (PPC) campaign management system with self-serve tools, flexible bidding capabilities, and comprehensive reporting. Conversion tracking and strategic recommendations further optimize campaign performance.
• Generating Sales-Qualified Leads: A streamlined Pay-Per-Lead (PPL) campaign management system that ensures vendors only pay for pre-qualified leads that meet specific criteria. Leads are vetted by software advisors based on tailored traits, such as company size, industry, and feature preferences, ensuring high intent and conversion potential.
• Enhancing Brand Visibility & Credibility: A range of brand-building opportunities, including display ads, advertorials, and sponsorships, designed to boost buyer confidence. Vendors can leverage executive briefs, webinars, and virtual events to further elevate brand positioning and engage prospective customers.

Revleads facilitates over 40,000 visits from high-intent software buyers each week across more than 350 B2B SaaS and service categories. This reach is made possible through BWZ's owned and operated portfolio of sites, as well as third-party publishers within the Revstacks Partner Network, providing vendors with access to highly targeted and valuable audiences.

In conjunction with this rebranding, SoftwareSelect will now serve as BWZ's dedicated software advisory service, continuing to guide businesses in selecting the best software solutions for their unique requirements.

"We are thrilled to introduce Revleads as our enhanced platform for B2B SaaS sales and marketing solutions," said Tracey Copeman, Director of Sales & Account Management at Revleads. "This evolution allows us to better serve our clients by connecting them with in-market buyers through innovative and effective strategies."

"The launch of Revleads marks a major step forward in how we support B2B SaaS vendors in reaching high-intent buyers at scale," said Ben Aston, CEO of BWZ. "By combining precision targeting with first-party data and a network of trusted publishers, we’re providing a powerful, transparent, and results-driven marketing platform that enables vendors to drive demand, generate quality leads, and build lasting brand credibility."

This rebranding aligns with BWZ's strategy to navigate the evolving AdTech landscape, where shifts in audience targeting, the decline of third-party cookies, and increased demand for transparency pose new challenges for vendors. Many struggle to reach the right decision-makers effectively. By integrating with BWZ's trusted portfolio of career publications and advanced AdTech platforms, Revleads empowers advertisers and publishers to thrive in this changing environment.

For more information about Revleads and its suite of B2B SaaS marketing solutions, please visit https://revleads.com.

About Black & White Zebra (BWZ)

Founded in 2012, BWZ is an independent media tech company delivering targeted career content for niche audiences. BWZ empowers professionals in tech-driven industries with insights, communities, software advisory services, and B2B marketing solutions. With a portfolio of publications covering technology, marketing, finance, HR, project management, product management, customer experience, and more, BWZ connects professionals with the knowledge, skills, and tools they need to succeed. The company reaches millions of unique website visitors per month and generates millions of leads annually for SaaS companies, including Monday.com, Deel, and New Relic.

For further information, visit https://bwz.com.

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